Step 1: Connect
We discuss the needs and goals of your business, and I'll send you a copy of my logo questionnaire which will help me understand your vision. I'll set up a meeting where we'll discuss the ideal timeline and budget. I'll promptly write a formal estimate and proposal.
Step 2: Estimate & Proposal
This document outlines how long the project will take, how much it will cost, what the final deliverables will be, and includes my service agreement. Once we're both happy with the estimate and proposal, we both sign it and it becomes a contract. Then I’ll collect a 50% deposit, at which point I'll begin working on your project.
Step 3: Research
Research starts by learning about your brand and its industry, with a focus on your target audience. From there I will craft a creative brief and mood board.
Step 4: Excecute
Once we come to an agreement about the creative direction, I will begin the execution phase. This phase begins with hundreds of sketches, which I will cull down to a few options. I'll show you what I've come up with, complete with my reasoning behind each variation. Together we pick the best choice for your brand and then I vector it into an infinitely scalable logo.
Step 5: Present
Once completed, I will send an online presentation of your final logo design (and brand guide, if included), along with your last invoice. This presentation will illustrate my process, including images of my sketches and the reasoning behind every design solution.
Step 6: Deliver
Once full payment has been received, I will send all files in the format as stipulated in the contract. After project completion, I will continue to partner with you to grow your business and help connect you to vendors .
Branding & Identity Packages that Scale to fit your needs
Sometimes all you need is a basic logo!
Includes a logo and brand guide, which includes typography and color schemes. Includes media like business cards and stationary.
In addition to everything in the standard package, includes additional elements like pattern design or iconography.