ScaleFactor Brand & Marketing Design

Brand Design, Illustration,
Project Overview
For over a year, I've worked as ScaleFactor's only marketing designer. I'm grateful that I've had the opportunity to mold and shape the brand into something really special. I've gotten to work on websites, animations, eBooks, one-pagers, stickers, t-shirts, and much more.
My Contributions
Branding, Illustration, Design, Art Direction
Brand Development + Guide
Brand Designer
May 2018 - July 2018
When I started at ScaleFactor, I first focused on evolving the brand. I refreshed the brand and developed visual brand guidelines.
Marketing Website
Brand Designer
May 2019 - July 2019
Over the course of a few weeks, I redesigned the ScaleFactor website, working on everything from implementing a new design system to making custom illustrations and icons.  Along with the marketing front-end developer, we also created several Hubspot landing page templates for low  and high intent leads. From 2019 to 2020, we more than tripled our conversion rate, and we are always tinkering, experimenting with new technologies, and making improvements.
Emails!!!
Brand Designer
May 2019 - July 2019
I wouldn't be a marketing designer without designing some electronic mail. Internal comms, product emails and of course, some marketing email templates (Hubspot). Along with the rest of our marketing team, we were able to increase open rate by 25x.
SWAG
Brand Designer
Apr 2014 - Mar 2015
Stuff We All Get! One of my favorite jobs as a marketing designer is shaping culture and deliver joy in the form of shirts, socks, stickers and other accoutrements of that startup lyfe. I have a hand in designing and sourcing items.
Social Media Design
Brand Designer
Apr 2014 - Mar 2015
Social media is like candy of the B2B design world. Small, fun, questionable nutritional content. Small graphics like these help shape the brand and a fun to work on.

More Work