ScaleFactor Brand & Marketing Design

Brand Design, Illustration,
Project Overview
From 2018 until June 2020, I've worked as ScaleFactor's only marketing designer. I'm grateful that I've had the opportunity to mold and shape the brand into something really special. I've gotten to work on websites, animations, eBooks, one-pagers, stickers, t-shirts, and much more.
My Contributions
Branding, Illustration, Design, Art Direction
Brand Development + Guide
Brand Designer

When I started at ScaleFactor, I first focused on evolving the brand. I didn't touch the wordmark, but I did pick new blue and orange, and added a secondary logomark to help with legibility at small sizes. I also picked out a new typeface and codified an illustration system.
Marketing Website
Brand Designer
May 2019 - July 2019
Over the course of a few weeks, I redesigned the ScaleFactor website, working on everything from implementing a new design system to making custom illustrations and icons.  Along with the marketing front-end developer, we also created several Hubspot landing page templates for low  and high intent leads. From 2019 to 2020, we more than tripled our conversion rate, and we are always tinkering, experimenting with new technologies, and making improvements.
Brand Designer

I wouldn't be a marketing designer without designing some electronic mail. Internal comms, product emails and of course, some marketing email templates (Hubspot). Along with the rest of our marketing team, we were able to increase open rate by 25x.
Brand Designer

Stuff We All Get! One of my favorite jobs as a marketing designer is shaping culture and deliver joy in the form of shirts, socks, stickers and other accoutrements of that startup lyfe. I have a hand in designing and sourcing items, and was touched by the compliments from coworkers, customers, executive staff, and investors.
Social Media Design

Social media is like candy of the B2B design world. Small, fun, questionable nutritional content. Small graphics like these help shape the brand and a fun to work on.

Colleague Recommendations

I don’t know how else to say it but Lin is an AMAZING, TOP NOTCH, designer. She covers all the bases from UI design to motion to marketing collateral to illustration to copywriting. She’s the best I’ve worked with. She always exceeds expectations and she’s quick to deliver quality design work every. Single. Time. Working on the product design team, we had to collaborate closely with Lin on go to market deliverables and marketing strategy of newly released features and she was right there with us for the worst and best of everything, filling in any gaps and leading us in ways we didn’t even know we needed. Lin is an outstanding human and she’d be an extremely valuable member of any team out there. I highly recommend Lin as an extremely skillful designer, strategic leader, and all around awesome person to work with
-Theresa Garritano, Senior Product Designer

More Work